Litteraturliste

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Litteraturliste

Herunder ser du en liste over de marketingrelaterede bøger, jeg har læst om marketing, strategi og tanker. Den overvejende del er læst inden for det seneste år. Jeg skal for god ordens skyld nævne, at især de amerikanske bøger og deres forfattere på ingen måde holder sig tilbage, når der skal findes på titler og især undertitler. Men det er naturligvis også markedsføring og muligheden for at lyde mere interessant. Langt den overvejende del af bøgerne med de lidt  voldsomme titler, er dog rige på godt indhold og fremragende tanker.


Seth Godin:

Seth Godin:
Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
The Icarus Deception: How High Will You Fly?
We Are All Weird
Poke the Box
Tribes: We Need You to Lead Us
Graceful
Unleashing the SUPER Ideavirus
Linchpin: Are You Indispensable?
All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
Permission Marketing


Word of mouth:

George Silverman:
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

John A. Goodman:
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

Stan Phelps:
What’s Your Purple Goldfish? How to Win Customers and Influence Word of Mouth


E-mail markedsføring:

Robert Coorey
Email Marketing That Sells: Your Guide to Building a Fired Up Email List!

Jim Palmer:
The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life

DJ Waldow & Jason Falls:
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech)

 

Sociale medier:

Andrew Macarthy:
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

Dave Kerpen:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver

Scott Stratten:
UnMarketing: Stop Marketing. Start Engaging.
The Book of Business Awesome / The Book of Business UnAwesome


Marketingstrategi:

Al Ries & Jack Trout:
Positioning: The Battle for Your Mind
Marketing Warfare

Anders Baron & Brian Andersen:
Digital Strategi – Få forretningsmæssig succes i en digital verden

David Siteman Garland:
Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Gail F. Goodman:
Engagement Marketing: How Small Business Wins in a Socially Connected World

Dick Martin:
Secrets of the Marketing Masters: What the Best Marketers Do — And Why It Works

Drew Eric Whitman:
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Jack Trout:
The Power of Simplicity
Jack Trout on Strategy
Differentiate or Die: Survival in Our Era of Killer Competition

Jay Levinson:
The Best of Guerrilla Marketing: Guerrilla Marketing Remix

John Jantsch:
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide

 

Google:

Chris Brogan:
Google+ for Business: How Google’s Social Network Changes Everything

Brian Clifton:
Advanced Web Metrics with Google Analytics

Brad Geddes:
Advanced Google AdWords

Gabriela Taylor:
Google: The Ultimate Guide To Building And Marketing Your Business With Google (Adwords, YouTube, Google+, Google Analytics, Google Apps, Google+ Local, Google Shopping)

Perry Marshall:
Ultimate Guide to Google AdWords


Branding:

Adam Morgan:
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Al Ries & Laura Ries:
The 22 Immutable Laws of Branding

John Grant:
Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Martin Lindstrom:
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy


Teknologi:

Dr. Gather Williams:
THE QR CODE:and Everything you need to know about it!

Jeff Hamilton, Joan Mullally, Andrew Simon:
40 Ways to Use QR Codes For Mobile Marketing (Mobile Matters)

Michael Fleischner:
SEO Made Simple (second edition): Strategies For Dominating The World’s Largest Search Engine

Steve Krug:
Don’t Make Me Think: A Common Sense Approach to Web Usability


Virksomheds strategi:

Bob Knight:
The Power of Negative Thinking: An Unconventional Approach to Achieving Positive Results

Derek Sivers: 
Anything You Want

Gary L. Neilson & Bruce A. Pasternack:
Results – Keep what’s good, fix the wrong and unlock great performance

Jeff Jarvis:
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

Jens Refshøj med Anja Krogh Sondrup:
Rule Breaking Strategy

Jim Collins:
Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All
Good to Great: Why Some Companies Make the Leap…And Others Don’t
Built to Last: Successful Habits of Visionary Companies

W. Chan Kim:
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant


Andet:

Hugh MacLeod:
Ignore Everybody: and 39 Other Keys to Creativity

Morten Sehested Münster:
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